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URL canonicalization of Web content obtainable through numerous URLs, using the canonical hyperlink element[forty eight] or through 301 redirects can assist be sure links to various versions in the URL all rely in direction of the page's connection acceptance score. White hat compared to black hat strategies
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In addition, you should question consultants whether they demand any costs for early deal termination, and if so, to specify them in the agreement.
Market commentators have categorised these strategies, as well as practitioners who use them, as either white hat Web optimization, or black hat SEO.[49] White hats tend to generate benefits that very last quite a while, While black hats anticipate that their web pages might at some point be banned possibly briefly or completely as soon as the search engines learn what they are undertaking.[fifty]